WHY VIRTUAL STORE?22/06/2020
Virtual Store is neither temporary nor a trend, it is here to radically transform the customer experience. It is the today and tomorrow of retail business.
Virtual Store in the retail market is here to revolutionize the concept of personalized experience to the customer through a virtual space, thus saving time, money, effort, and most importantly the health. The present pandemic has left all in a vulnerable state, ensuring the safety above all. On the one hand, where brands want to make big sales and customers want to make big purchases, COVID19 has interrupted all. The fear of going out & get contaminated by this deadly disease leaves all with no choice but to stay indoors.
Moreover, today’s millennial has a hectic schedule, their shopping preferences too change quite rapidly. They don’t want to spend a lot of time shopping at the store rather they want to buy products quickly and conveniently. Virtual Store saves them from the above botheration thereby providing a solution in their very comfort zone.
As a whole, Virtual Store is a kind of store that displays the products to the customers, which are not physical but as true as real. Infused with 3D, AR, and AI, this store helps the customer to bring the products in their own environment, viewing them 360 degrees. They can buy products from this store without waiting in a long queue. The store neither require a cashier nor a salesperson for completing the sale. This kind of store provides a whole new idea of shopping to the customer in the retail business.
Since the competition is increasing day by day, the brands are faced with the pressure to provide a real-like and fascinating experience to the customer. If we talk about traditional stores, major earning is spent on paying shop rents, advertisement, and wages to the employees but Virtual Store saves brands from all the heavy expenditures. It has opened the gates of innovation in the retail industry to increase its potential and induce impulsive buying behavior among customers, bringing the user into an actual or real worldview through the interaction of objects, stimulating the products in a much closer real-world scenario.
To sum up, Virtual Store is the New Retail Store – A Zero Distance Platform where remarkable customer-experience and brand-sales happen!