C&S BLOGbusters

Ever wondered how reflective this Virtual World is!

In the virtual world, lives and feelings are not measured by the distance of miles, but by the reality of our desires.

The virtual world that we have created possesses the qualities of persistence and interactivity. It depicts a world very similar to reality, with real-world rules and real-time actions and communications. Beyond comparing the virtual to the real, physical, natural, or material, in the area of technology enhancing learning, our virtual world is described as a simulated experience. This gives a sense of something that is almost real, something which is perceived to exist.

Markets, trends, and customer behaviors are changing. As a digital experience partner, we curate strategic, data-driven and customer-centric solutions. So you can continue to grow your business and stay connected.

Virtual Store – Bringing revolution in the retail industry!

Virtual Store is an online retail space that interacts with customers providing them with solutions, in their own space. It offers brands the opportunity to draw the consumer into the brand story, deliver a remarkable and immersive brand and product experience, and ultimately galvanize their relationship with consumers.

Web-based 3D Virtual Store | 3D & AR-enabled Product Demos | E-Com Integrated Platform | Splendid Analytics with Lead Tracking

Virtual Expo – Turn the present challenge into your biggest opportunity, today!

A readymade virtual space for your brands to go out and play. Host your Digital Exhibition that enables exhibitors to showcase their products and allows attendees to access and explore these offerings in the comfort of their homes. Here engagements meet gamification to draw attention and reward interactivity with gratification.

Digital Exhibition | Immersive Platform | Interactive Space

Virtual Events – Take your events online and further your reach!

A Leadership Meet or Partner Summit in the virtual world can be just as exciting as the real world! Host keynotes, breakouts and networking sessions on a digital platform. Simulate a physical event or explore a hybrid format by combining virtual and live elements. Engage a global audience in real-time and maximize your reach!

Virtual Event Platform | Creative Amplification | Audience Generation | Lead Generation | e-Learning Programs | Webinar Engagement Tools

We have been continually jumping off cliffs and developing our wings on the way down. Our motto remains simple: Be brave. Be wild. And stay forever hungry for art, love, knowledge, and adventure. We have always believed in expanding our horizons. With over a decade of experience in the digital domain, brands trust us to deliver bespoke digital solutions.

Our Virtual World is a place of imagination that encompasses practices of play, performance, creativity, and ritual.


Friday, July 17, 2020, 12:40:00 PM

Virtual Store Franchise – It’s working together for a better future

It is all about creating a reliable customer experience. After all, it is in the moments of decision that your destiny is shaped.

Virtual Store is set to completely transform the shopping experience and change the market. The promise of something new and innovative is already appealing. It lets audiences adhere to aspects of modernity in an era where technology dominates. The idea undeniably has a promising future in the world of retail. It lets your customers engage with your brand and products in a whole new way.

Hence, today we will talk about its Franchise model. The greatest strength of franchising is its ability to bring independent retailers together using a single trademark and business concept. The benefits of this affiliation are many: brand awareness, uniformity in meeting customer expectations, the power of pooled advertising and the efficiencies of group purchasing.

We create a Virtual Store for a brand and can provide different retailer logins for the brand’s partners. This leaves the brand in a win-win situation of having the store and sales online without any expense. Taking the retail store online gives propelling boost to the business and makes it exponentially grow. Not to forget, Virtual Store is a marketing-driven sales platform that works 24X7 and supports or actually plays a direct role in selling. At Virtual Store, the retailers have limited risk and liability as it is extended support by the brand. Here, customers are not only loyal to brands but also to retailers and this is extended support to their loyal customers. Most importantly, all customers’ leads related to the store are automatically directed to the retailer.

The business has only two functions – innovation and marketing. And you get both setting up with Virtual Store. Here franchise gets an option of displaying store specific offers and discounts. It also helps them measure the results of their campaigns, so they can figure out how to improve going forward.

The local management of each franchised unit is highly motivated and very effective. They treat the franchise units as their own and that usually leads to higher sales and profit levels. The franchisor reaches the target customer more effectively through co-operative advertising and promotion initiatives. The franchise is given its own dashboard to see leads/sales specific to the store and the brand has the dashboard to capture all the data. At Virtual Store, franchisors can have shared advertising both from brands and retailers. International expansion too becomes easier and faster, since the franchisee possesses the local market knowledge.

Word of mouth is an age old way of making things viral, any retailer when understands the benefits in the platform will play the vital role in letting people know about their own Virtual Store.


Tuesday, July 14, 2020, 11:15:00 AM

Be a part of Virtual Store journey

A store that changes the whole concept of online shopping dramatically.

To convert and successfully retain customers, a retailer has to provide them with a compelling shopping experience. Conventional online shopping with lengthy browsing of numerous product lists can be perceived as a chore while shopping at Virtual Store can be a way more personal, & enjoyable experience.

Virtual Store shopping has manifested in retail as a way to create a more immersive experience for customers.

• Get a true-to-life representation of a product

Customers are more likely to make a purchase after they receive all information they need, and Virtual Store provides an opportunity to try a product before buying. A buyer can pick the interactive 3D model of a product, examine it from different angles, and even preview in real surroundings, which results in a careful and informed product choice and fewer product returns.

• Getting instant customer help

Just like in a physical store, customers can get instant help while shopping at Virtual Store and after the purchase is made. For example, customers can turn to a virtual shopping assistant and have their questions answered straight away.

• Make shopping a social activity

Several people can simultaneously share the Virtual Store and interact with it in real-time, which makes for a multiuser experience. Customers can visit the Virtual Store with their friends, making shopping a social activity available at home.

We must not forget that the average shopping experience is not enough for the modern-day shoppers in terms of how they want to invest their money. By offering people a fresh technological experience that can also benefit how they shop and search for products, a brand is sure to write its success story.

Virtual Store is the must-have and most-likely adaption in retail.


Saturday, July 04, 2020, 11:45:00 AM

Bring Real World Experience Back with Virtual Store

From new opportunities for product personalization to multi-sensory shopping environments to interactive brand experiences, Virtual Store shares an immersive brand-customer relation & experience.

The retail industry is ever-evolving, creating new customer experiences that are memorable and unique. Businesses are differentiating themselves through technological hybridizations to appeal to their consumers in innovative ways. And to meet the unique demands of retailers, there is a need for a single solution that addresses the multiple barriers of technology, logistics, online payment processing, customer acquisition, and effective sales. To meet this need, the Virtual Store came into action.

You can plan, design, research, and enhance the customer experience with Virtual Store. It offers several benefits when considering how to appeal to consumers’ wants and needs, especially when they’re constantly changing. It offers a competitive advantage by keeping up to date with current patterns and trends. Virtual Store accomplishes all this while also creating a fun shopping experience.

Our store permits customers to take their shopping experience in their comfort zone. This leap allows shoppers to experience the products, not just see them; an element of personalization lets people fully engage and invest in your business. People want to see what a product will look like in relation to quality and style before they spend their hard-earned money on it.

Virtual Store creates a new and exciting environment, modernizing the 21st-century shopping experience and bringing something unique to your latest offering. Not only this, but it is as well used to display new shopping centers and experiences that are arriving soon. Proposing what is coming in the future is a useful tactic to appeal to potential clients, business partners, and customers.

In our current society, people want something fun and unique. Virtual Store offers competitive advantages of appealing to consumers in new and innovative ways.


Wednesday, July 01, 2020, 11:45:00 AM

Virtual Store – An immersive brand-customer relation & experience.

Web-based 3D Virtual Store | 3D & AR-enabled Product Demos | e-Com Integrated Platform | Splendid Analytics with Lead Tracking

People were doing business with one another through the Internet already. But at Virtual Store, we make it interactive, build engagement, and create a real marketplace. And that’s really what triggers the imagination. Virtual Store is not any online store, it’s an online retail space which interacts with customers providing them with solutions, in their own space.

The portal is integrated with e-Commerce so that customers can not only see but buy products too. No need to move out, stay updated while at home, make purchases in your cosmos, feel at store, see the product 360 degrees, avail the best offers: Be a Smart Buyer! Virtual Store welcomes anyone & everyone in the retail business to be a part of this futuristic platform where Actual Sales happen.

Virtual Store is as much of an art as it is a science in finding the most captivating and efficient ways to create a great customer experience and drive in-store sales. Ambience is one of the factors that revolves around creating an atmosphere in your store that is most likely to drive sales. It's highly dependent on a customer's senses - so there are lots of ways store ambience can be manipulated and managed. And Virtual Store has well studied this feature as an important psychological factor in making buying decisions.

Think of the 360-view as a crystal ball. When you look inside you can see the past, present, and future of a customer’s relationship with your brand. You can see their history and find meaningful and easily digested facts about the consumer. Product/service activity, Interaction history across all channels, Recent product views, Campaign activity, Process history – all is well tracked at Virtual Store to help you design your next consumer campaign as per say.

The more comprehensive a data collection process is, the more fine-tuned persona planning will be. Behavioral information, in addition to demographic knowledge, is vital for discovering broad trends and user response. What more do you think is required for soaring sales!

From new opportunities for product personalization to multi-sensory shopping environments to interactive brand experiences, Virtual Store shares an immersive brand-customer relation & experience.


Saturday, June 27, 2020, 10:45:00 AM


When the going gets tough, the tough go online retailing. Virtual Store – Your pass to customers’ heart, home & BIG SALES!

Virtual Store is a channel for direct, personal, and intelligent communication with the consumer, one that encompasses research, sales, and service. Now retailers can play BIG by displaying an almost unlimited variety of products, styles, flavors, and sizes in response to the expressed needs and desires of consumers.

We have designed Virtual Store keeping in mind the benefit of both the parties; brands and consumers. Our intention is to give consumers what they are looking for, in their own environment. At the same time, helping brands to reach out to their potential consumers in their space with the desired products in no time. Virtual Store stands all the times; it’s not an alternate of the present crisis. It’s the Future Of Retail Business. And for retail brands – Time has come to not withstand the sales, but excel the business goals!

Remember, people always follow those brands that are up to date with the environment. Any new technology creates curiosity among the customers, obviously creating brand awareness among them. And when new technology is as boisterous as Virtual Store, the customers are going to hover around in masses.

Whenever any brand enters a new market or in an untapped region, it requires so much investment for redesigning the store, carrying cost, holding cost but by using Virtual Store, any brand can easily set its business without worrying about any of the above. The best part, you need not maintain the stock level and the chances of damaging the product is decreased. Salesperson need not display the product to an individual and no requirement to convince the customer by their word of mouth. Consumers can buy their heart’s wishes without anyone’s assistance. This will hence decrease the cost of recruitment of the sales staff.

So checking from all the angles, what we can perceive is that Virtual Store is a boon to all the brands. And talking about the ratio of winning and losing, we say its 100:000. All the odds are in your favor, the only way to stay ahead in this competitive world is undeniably the Virtual Store.

Virtual Store is the Biggest & the Best Virtual Arena for Brands to Create Spectacular Experience Led Conversions.


Wednesday, June 24, 2020, 10:30:00 AM


Virtual Store is neither temporary nor a trend, it is here to radically transform the customer experience. It is the today and tomorrow of retail business.

Virtual Store in the retail market is here to revolutionize the concept of personalized experience to the customer through a virtual space, thus saving time, money, effort, and most importantly the health. The present pandemic has left all in a vulnerable state, ensuring the safety above all. On the one hand, where brands want to make big sales and customers want to make big purchases, COVID19 has interrupted all. The fear of going out & get contaminated by this deadly disease leaves all with no choice but to stay indoors.

Moreover, today’s millennial has a hectic schedule, their shopping preferences too change quite rapidly. They don’t want to spend a lot of time shopping at the store rather they want to buy products quickly and conveniently. Virtual Store saves them from the above botheration thereby providing a solution in their very comfort zone.

As a whole, Virtual Store is a kind of store that displays the products to the customers, which are not physical but as true as real. Infused with 3D, AR, and AI, this store helps the customer to bring the products in their own environment, viewing them 360 degrees. They can buy products from this store without waiting in a long queue. The store neither require a cashier nor a salesperson for completing the sale. This kind of store provides a whole new idea of shopping to the customer in the retail business.

Since the competition is increasing day by day, the brands are faced with the pressure to provide a real-like and fascinating experience to the customer. If we talk about traditional stores, major earning is spent on paying shop rents, advertisement, and wages to the employees but Virtual Store saves brands from all the heavy expenditures. It has opened the gates of innovation in the retail industry to increase its potential and induce impulsive buying behavior among customers, bringing the user into an actual or real worldview through the interaction of objects, stimulating the products in a much closer real-world scenario.


To sum up, Virtual Store is the New Retail Store – A Zero Distance Platform where remarkable customer-experience and brand-sales happen!


Monday, June 22, 2020, 05:30:00 PM


Take a deep breath. It's just a bad day, not a bad life.

Coping with stress at work is indeed the hottest topic of discussion these days. Stress is undeniably in the colossal amount, but it is more because each one of us is more focused on improving our lifestyles rather than our lives. Everyone who is working has, at some point, felt the pressure of work-related stress. Any job can have stressful elements, even if you love what you do. In the short-term, you may experience pressure to meet a deadline or to fulfill a challenging obligation. But when work stress becomes chronic, it can be overwhelming — and harmful to both physical and emotional health.

Our repeated futile attempts at controlling our present and future force us to take actions that define the destiny of all those connected, leaving an ever-lasting impression on everyone’s life. This stress needs to be worked upon, it needs to be controlled. But how? An outburst of a friction of second, and tables are turned. Meditation, deep breathing exercises and mindfulness can help melt away stress. Appreciating the employees, keeping fun activities on Fridays or Saturdays, incentive programs, occasional day out; all these factors help relieving the stress factor among all. Adopt the services of counsellors who can discuss the bothered areas with an individual. Remember, it’s a family that we run, not just a money-making organization.

You must be wondering what inspired us to pick this topic. Well a very unfortunate incident happened where a very successful entrepreneur committed suicide due to serious liquidity crunch leading to tremendous pressure from the lenders. What led such a preeminent businessman who brought revolution in a country of tea-lovers by setting up India’s very first largest coffee chain, take such a haste step? ANXIETY.

We suggest, give yourself a break, don’t freak out. Talk your heart out, you may not find a solution but you will definitely have an access to clear thoughts.


Wednesday, July 31, 2019, 02:00:00 PM


Did we say too much in the title? May be. But don’t we all go through this; almost everyday?

Is there any rule to handle the work pressure? Does anyone here know how to meet the deadline, ask the boss to raise the salary, & who gives the financial security? Or do we have to gain that too?? Phewwww!!

Too much to know in this small life. What is this race for? Whom are we competing with? Do we really want to prove it to someone or is that the ego that demands satisfaction?

Well, we can hear different answers but understand one thing out of these. Each one of us want to be successful, climb the stairs of Victory; but not one at a time instead all at one time. Like you, we too have dreams, aspirations, we too want to achieve all that others have, infact much more than them. But we know one thing, all these demand passion, determination & most importantly, patience. To remind you all, most of us will end up being mediocre in life, never achieving what our friends have, what we have desired for; not because we are not hard working, but because we don’t give time to things. Don’t be in rush. Enjoy each moment of life. Never over-look what you have. For believe us, there is so much you have that others die for.

It is neither the work pressure nor the deadline that kills us, it is the non-competent attitude that stresses us. The lack of will, dying attitude, freaks us & we end up delivering either nothing or rubbish. If this gravity is taken otherwise then think of the outcome? Start taking these challenges as never before & see the difference. Again, I warn you to not demand anything overnight; wait, trust, keep giving your best every time, & no sooner you will start getting the fruits of the seeds sown.

So my dear friends, the crux of this long written blog is to not freak out ever in life. Life is beautiful, it demands appreciation for what it has given. At the same time, it needs rest too. Take it easy, deep breathe & accept what comes your way, at the same time fighting to get what you have aspired for. Life is too short to cry over spilled milk.

Journey may not be desired, will never be contended but it definitely will be worth giving another shot each time we fall down.


Monday, ‎August 20, ‎2018, ‏05:56:45 PM


Dream. Believe. Do. Repeat.

Be who you are, and say what you feel. It’s not being rude, it’s being real. Don’t tell me you are here to impress others (unless he is your boyfriend!!). If you are, then my dear friend you are in big mess! A mother who kept us in her womb for nine months, who bore all the pain in bringing us up, is not always happy then how the hell you can make anyone else always happy. Always happy is a big myth which looks various shoulders to rely on. Believe me, making mistakes is better than faking Perfections.

Just be yourself. Let people see the Real, Imperfect, Flawed, Quirky, Weird, Beautiful, Magical Person you are. Let them hate you. Remember, Real is so rare.

We are known as the Makers, and Creators, and Reliable in the event management industry. Despite this, the audience has accepted us with all the endless flaws we have. And we are not ashamed, neither do we try to hide them. We are what we are. Accept us or JUST ACCEPT US. We own a sense of individuality, and anything awkward and imperfect is loved by us as that’s natural and real. We aim to be the Best not the Rest. For we know that Respect is earned, Honesty is appreciated, Trust is gained and Truth is always victorious. We believe to be the same person Privately, Publically and Personally as there is no un – do in real life.

When we see people suffering from invisible illness, the most powerful words we say them is: I BELIEVE IN YOU. We believe, love and respect the real you. It may be small, but we are associated with a group of such corporates who are perfect in their own Imperfect world. What makes them different is what makes them beautiful. This imperfection is worth enough to imbibe conviction that this world may be about perfect and imperfect, but REAL always stays longer and last.

So stop chasing unknown. You are ONE REAL among the crowd of so many Fake Faces.


Friday, ‎August ‎03, ‎2018, ‏‎11:31:45 AM

What is Today may not be Tomorrow

Tough days don’t last long. Remember, rosy days aren’t permanent too. Today’s assets may be tomorrow’s debts!!

Hey!! I know you all know us. Yes, we are an event management company well known for our work, delivery, punctuality, perfect cost, management, desired property and all. Many reputed corporates approach us and are with us for so many years now because of our attributes only. But there are many times when we too go wrong. Well, I have a story to narrate.

An event came our way and we really had a tough time. Things went tipsy – topsy at the last moment. All was well – planned; data, manpower, placement, equipment and give away. The team was all excited, charged up, ready to execute the plan. Suddenly a phone call and the things started to fall apart. “The date of the event has been preponed by a day. Instead of day after tomorrow, it is now tomorrow”, said the client. And we were all startled. The client rejected five of the fifteen models at the last moment. Calling the vendors, photographers, looking for new models, their size, getting new dresses ready as per the new size, foot wears and Uffffff!!!! In few hours left, all we could manage were the models.

Continuous calls were made to different departments regarding the shift in date and timings. Each one of us tried our best to put the things in order, or at least closer to being in order. None slept for the whole night, the gates were made ready in the night at four venues to lessen the last minute hassle. But destiny further surprised us in the morning. The gates were stolen! Great! Now one after the other, things only slipped from our hands. Models reached late, dresses and accessories were not delivered on time, printer was missing at some venue; and the clients were yelling at us from all over.

Finally the day ended. We managed to clear as much we had thrown up. The post party we planned was nowhere in the scene. We were exhausted and ready for much more hassles to come our way in the form of cost, questions, management and what not.

And another phone call, “Our Company is conducting an event next week. Are you guys free?” And the same cheer could be heard once again, charged up with inexorable energy.

A lesson learnt hard way. Expect the unexpected at any time of the day at any event. Be on your toes if you are a part of this industry.


Wednesday, ‎July ‎11, ‎2018, ‏‎12:05:30 PM

When We Talk About Creativity…

Do you have ideas but you are not acting on them? Then, you may be imaginative but definitely not creative.

“What could we do differently to create a little ‘tall poppy’ syndrome for our clients’ events?” Think, think, think…Idea!! But will it work? No…I should think something else.

Strange!! Without even working on it you have come to a conclusion that it will not work. This is the murder of creativity. Success does not depend on our thinking but on its implementation.

Creativity is all about turning new and imaginative ideas into reality. It involves thinking, and then producing. It is not just associated with design and décor. It is extended to budgeting, i.e., partnering clients’ events together to share costs and maximizing experiences or conveying a message to create awareness about a product, service or company

From complex problems through to design, event concepts, ideas for content delivery, presentation formats, deciding the best possible use of a selected venue space can all be well taken care only if we dare to do what different we think.

You don’t necessarily need to think out of the box every time, what’s important is how you execute a plan. Sometimes a cliché idea does wonders and an exclusive plan flops to death. It’s all about how you bring your dream idea to existence. Our strong positive mental attitude always create more miracles than any wonder drug.

Remember if you want people to remember your brand and your event; a creative approach and creative delivery is the key. So fly high in the sky with the creative wings God has blessed you with.


Monday, ‎June ‎25, ‎2018, ‏‎10:54:35 AM


Hi! I am a Copy Writer. Yes, I need constant inspiration to write. Ideas don’t jump in the mind. There are times when I am as blank as a blank page.

I know I am expected to be ready with the content at the call of the boss. But boss needs to understand that my brain too goes on rest, sometimes on weekdays too. Well, that’s the irony every writer faces. Cool, smart, intelligent, word players…yes, we agree we are. But we too have our limitations. Sometimes no idea even hovers near us, creativity goes to sleep, brain is inactive.

But don’t you think that’s where the beauty lies too. Beauty of our profession! Waking up the sleeping mind, challenging the ideas when they don’t want to come near us( as if we haven’t taken a shower today), fumbling with words, and finally coming up with something that might just goes into the dustbin. Huh!!

Despite of all this chaos, I love my profession as it allows me to be myself, to vent out my woes, to bring my imagination to reality, to take revenge from my boss by screwing his brain by not delivering what he expects. But indeed a smart man who knows how to wake up a sleeping moron; giving a deadline, showing the work of other writers, telling why they are praise worthy. And trust me, in no time does that lazy, crouching writer inside me wakes up.

Suddenly that envious me delivers the best write – up. And then a life within me gets alive hearing, Awesome!, This is it!, Good to go!...from my boss. This is how he pays off my hard work; praising my work whole – heartedly, telling me why I am here working with him. A lifeless soul again gears up with endless fountain of ideas overflowing looking for a pen and a paper. Once again my heart pounds to hear those words from him. Unimaginable! Isn’t it?

This is the story of every writer. One of you may be reading this blog and agree (that’s what my imagination suggests, at least).


Saturday, ‎June ‎02, ‎2018, ‏‎10:10:10 AM


Every moment spent in an Event of every man’s life on earth plants something in his soul

A single event can awaken within us a stranger totally unknown to us. To live is to be slowly born. Event planners thrive on creating experiences from the ground up. We are always thinking about how we can improve our process and promotion to meet our goals. It is no secret that event planning is stressful – and burnout is frequent. The process can be long and, often, a little bumpy as we attempt to balance brand and sponsor interests, attendee must – haves and other high – value integrations. We often find ourselves struggling with a particularly demoralizing slump.

But we always remember that we are a people person who loves helping attendees having an amazing time. Fueled by our passion, we are able to diffuse most situations and stay calm while doing it. When the fatigue and exhaustion set in after the last attendee walks away, we sometimes think to ourselves that we need a break before our next event. But since we love what we do, we’ll wake up refreshed and ready to get right back at it.

The event’s careful planning will no doubt pay off when missteps happen – we know who to call, how to react and the pieces that have to come together now to right the course. And that’s the mark of a true pro.

Now next time when you go and point out at things going wrong, think of all the efforts that has gone behind. Long working hours, no sleep, standing on one foot running errands, making sure that YOUR BRAND TALKS THE BEST remains our priority (even over our health).


Thursday, ‎May ‎10, ‎2018, ‏‎10:50:10 AM


Having big idea is great but they’re nothing without rolling your sleeves up and getting down to the actual planning that goes into any big event

The reality check! How cool and animated these designations sound. Full of imagination, a world beyond an ordinary man’s dreams. One thinks, the other writes, and then the other one develops and brings it to reality. How fascinating! They are always lost, but in the right direction. They are the people who inspire us. They let go off their vision and let life strengthen them. Their imagination is the only weapon in the war against Reality.

Creative life is a constant struggle to achieve a balance between letting things flow in and letting things flow out. Creative people are the greatest Rebel in existence. They are both more Primitive and more Cultivated, more Destructive, a lot Madder, and a lot Saner, than the average person. The artist’s world is limitless. It can be found anywhere, far from where he lives or a few feet away. It is always on his doorsteps.

The comfort zone is the great enemy to Creativity; moving beyond it necessitates intuition, which in turn configure new perspectives and conquers fears. With Creative people, an event doesn’t deliver a product but an experience. Almost all quality improvement comes via simplification of design, manufacturing, layout, processes, and procedures.

Best of best, these people allow themselves to be adorned by lessons derived through hardships and challenges. It is never easy, but it is always worth it. Their journey is the reward, for every new day is a chance to change their life.


Wednesday, ‎May ‎9, ‎2018, ‏‎12:30:35 PM

How to save your future from the addiction called Sycophancy!

There’s a special place for Robots in Hell. Smart, quasi-autonomous humanoids are replacing humans in workplaces all over the world. They are expensive mean machines. They delete the word ‘No’ from their Dictionaries, they laugh on every single joke of their Masters, they share information, secrets and issues with them, and they certainly complain less.

They can be anywhere, they sometimes look like your team members, your colleagues, your peon or even your Boss. Earning a comfort zone is not bad, asking for one, is a sin. Probably your Boss, Dept. Head, colleague or Admin Head would save your a** every time, but this would make your Future addictive of such behavior. People start taking you for granted, blame it to the Human nature, but people may start confusing your ‘Performance Driven Success’ with “Favoritism Driven Appreciation’. Your Clients will start stretching the Delivery list and shrink the Deadlines. Your Boss will lose fear of losing your expertise and even existence in the company and your colleagues will start avoiding your presence from meetings, discussions and decisions.

To participate in casual chat with your Boss is a matter of chance, but to open your submissive self for him or her to practice the acts of Domination is a matter of choice. To meet the deadlines of your clients is one thing but to confuse deadlines with Lap Records is another. To never say ‘No’ to people is one thing, but to always Agree with their opinions and decisions is another.

It’s never too late to keep this addiction at bay, it’s not always bad to say ‘No’, and it’s not always required to agree with everyone. Be a Player, not a Game.


Tuesday, ‎April ‎5, ‎2016, ‏‎11:11:50 AM

You don’t shake Thumbs Better start shaking Hands

From Social Media to the Media that involves Society

A Like button is not the final fantasy of a brand, it’s a gesture that turns into a Gimmick the moment we start ignoring analytics. Sometimes we wonder how come a gentleman from Nigeria is interested in a brand that supplies Milk Products in Delhi NCR. Blame it to the Cover Image or the real Image your Digital Agency is trying to cover. Decoding Big Data is not about jumping from 100 Likes to 10000 Likes in a week, it’s about translating the prospects into Partners of success. Fast and Furious is movie title, not the name of file that contains your brand’s Digital Marketing guidelines. If things are going too ‘Fast’, the gap between the impact and expectation will leave everyone sitting inside the AC cabins quite ‘Furious’.

The transition is what differentiates a Fan Page from a Brand Page, your customers should be handpicked from the data, their desires and expectations should be satisfied with result oriented communication and engagement. One information hungry prospect is not just an opportunity; it’s also a threat that can provoke many others for Brand Boycott, digitally. A Brand is also a consumer, it pays Experience to the Audience and expects to receive Goodwill in return.

Make sure your Hand is open, because you can only see the number of Thumbs Up on your page, not the number of Thumbs Down for your Brand.


Friday, ‎March ‎4, ‎2016, ‏‎12:32:44 PM

How to Host a Dinner Party, Online ?

BTL and Digital : The fall of Marketing Monopolies and the rise of Integrated Marketing Campaigns

Don’t even dare ask us about the venue, it’s located somewhere amidst the weblinks. Go check the social media listings, ask the community managers or simply visit the microsite. But unfortunately tasting the desserts always require spoons, not keyboards.

Long gone are the days of marketing monarchy, mAdmen are coming to senses, thumbs up are not helping, online event fan pages have more crowd than the audience. Raising the online ad budgets cannot guarantee the presence of the audience that will raise their hands to ask questions at the event itself. Monoculars are out of fashion, why to restrict your vision to only one eye when you can get a better view with Binoculars. Digital and BTL are not enemies, they are allies. Calling BTL unnecessary is as ‘intelligent’ as calling Jungle a wasteland. It’s a necessary evil, ignore it and try to sell perfumes online, you’ll understand the reason why.

But that doesn’t make BTL or experiential marketing the Invincible God, ignoring Digital Media is like playing Chinese whisper in the age of wireless communication. Infinity is where the whistle blows in Digital Media, just add the spark of conversation, and watch the message catching fire in no time.

There’s no doubt that online marketing platforms straddle the old marketing divide. But valuable lessons learned over many years around above and below the line marketing are still relevant today. The media has changed but perhaps your messages, no matter how you send them, should sit firmly in between the lines.

Marketing success is like having babies, and unfortunately one cannot make babies alone, you need a partner, the better half.


Friday, ‎February ‎26, ‎2016, ‏‎1:38:06 PM